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Welcome to InfluenceHR

One day can change everything.

InfluenceHR is not your typical conference. We share actionable insight into how to target the HR buyer. Whether you are a CEO, CMO, or VP, our speakers and panelists will change your perspective on sales and marketing. Our industry is at an inflection point, and we prepare you for what’s just around the corner.

We’ll spend one day pulling back the curtain on HCM marketing. Screw buzzwords and meaningless jargon. We’re talking about the way our industry really works so you can focus on market share and competitive advantage.

For one day, you’ll have exclusive access to HR buyers, market-leading analysts and influencers, and trailblazing peers. The panelists and speakers are heading up their own companies’ strategies, so they know what they’re talking about. From enterprise-level market domination to startup innovation, we’re going to have it all. And so can you.

100% of InfluenceHR attendees surveyed would recommend the event to a colleague. Find out why.

Over 200 HR technology executives in marketing, sales, strategy, and business development attended last year.

Our agenda is full of content that HCM-industry executives want: in-depth buyer research, marketing strategies and segments, and insights about brand awareness, demand generation, and marketing technology.

In one day, you can transform your marketing strategy with challenging perspectives, provocative ideas, and disruptive thinking.


One day that makes a difference.

InfluenceHR brings you speakers and panelists who are dealmakers, rising stars, and profit drivers. These sessions offer you exposure to strategies that have worked and closed deals.

  • Learn how new models of B2B marketing get your message to your audience faster
  • Understand how to effectively target your marketing messages
  • Hear about the growing secondary market of partnerships and alliances
  • Learn how market consolidation affects your company’s brand

Fall 2014 Agenda Coming Soon

See the June 2014 agenda

See the Spring 2013 agenda

See the Fall 2013 agenda


No fakers, just people telling you how they get it done.

For one day, we’re bringing you the business leaders who found the edge in their marketing.

Previous speakers include Elaine Orler, James Thomas, Howard Tarnoff, Mark Organ, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Mike Volpe, Madeline Laurano, and many others.

  • Brent Adamson Keynote Speaker

    Brent Adamson

    Brent serves as chief storyteller for CEB, broadly spanning subjects from customer loyalty to sales rep performance to organizational productivity. He believes sharing information through stories and anecdotes gets people to pull an idea or opinion apart, look at it with a new lens, and put it back together in a better way. In short, stories drive action.

    One of Brent’s most exciting stories is about why the classic relationship-building approach to sales is over when it comes to complex business-to-business sales. As managing director and co-author of the The Challenger Sale: Taking Control of the Customer Conversation, Brent and his CEB colleague, Matt Dixon, argue that only one type of sales profile, the Challenger, delivers consistently high-performance results.

    In addition, Brent is a frequent contributor on sales topics on Harvard Business Review’s blog and CEB’s sales blog, as well as being published in Bloomberg Businessweek and Selling Power.

  • Lori Wizdo Keynote Speaker

    Lori Wizdo

    Lori is a Forrester Research principal analyst serving customer insight professionals. She serves B2B marketers who must power up their processes to achieve new customer acquisition and revenue goals. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and life-cycle value management. The research reveals a holistic lead-to-revenue management (L2RM) approach that leverages the right strategy, tools, tactics, and budget to achieve specific sales and marketing objectives. Lori also covers the marketing automation software that B2B marketers can deploy to scale operations, manage with metrics, and maximize return on marketing investment.

    Lori is a technology marketing veteran with more than 25 years of experience in conceptualizing and implementing comprehensive marketing programs for pioneering software companies. She has held senior sales and marketing positions with a diverse set of technology firms — from venture-backed startups to global corporations, including BMC Software, Xerox, NCR, and Unisys. Lori is a frequent speaker at industry events. She is a recognized thought leader, and her articles have been published in various journals, including CIO and B2B Marketing.

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The Influencehr Marketing Awards

Marketing makes a difference in HCM, and it's time to celebrate the companies that lead the pack. The InfluenceHR Marketing Awards recognize the best HCM marketing has to offer in eight distinct categories. Be part of our inaugural awards this fall in Las Vegas.

Find Out More


Our sponsors are experts themselves.

Each one of these sponsors has a secret to share, and for one day, they’re giving up the goods.

Sponsorship Kit


So you know where to find us.

Here’s what you need to know for this fall.

Reservation Details

Please contact us at 360-688-1163 or for assistance in making hotel reservations.

Discounted hotel rooms will be available at Planet Hollywood Resort & Casino for all InfluenceHR attendees. Please contact us at 360-688-1163 or for room rate details and reservation assistance. Reservations can also be made online by using the reference group code InfluenceHR.


If you have questions about making a reservation for InfluenceHR or need to know how to find Planet Hollywood Resort & Casino, please contact RedDog Events at 360-688-1163.


There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re ready to get you there.

The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before and that approach to marketing is dead.

TSCIU takes your business as personally as you do and we will challenge you to shift your perspective. Most important, we deliver marketing clarity so you can make decisions with confidence.