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Welcome to InfluenceHR

One day can change everything.

InfluenceHR is not your typical conference. We share actionable insight into how to target the HR buyer. Whether you are a CEO, CMO, or VP, our speakers and panelists will change your perspective on sales and marketing. Our industry is at an inflection point, and we prepare you for what’s just around the corner.

We’ll spend one day pulling back the curtain on HCM marketing. Screw buzzwords and meaningless jargon. We’re talking about the way our industry really works so you can focus on market share and competitive advantage.

For one day, you’ll have exclusive access to HR buyers, market-leading analysts and influencers, and trailblazing peers. The panelists and speakers are heading up their own companies’ strategies, so they know what they’re talking about. From enterprise-level market domination to startup innovation, we’re going to have it all. And so can you.

100% of InfluenceHR attendees surveyed would recommend the event to a colleague. Find out why.

Over 200 HR technology executives in marketing, sales, strategy, and business development attended last year.

Our agenda is full of content that HCM-industry executives want: in-depth buyer research, marketing strategies and segments, and insights about brand awareness, demand generation, and marketing technology.

In one day, you can transform your marketing strategy with challenging perspectives, provocative ideas, and disruptive thinking.


One day that makes a difference.

InfluenceHR brings you speakers and panelists who are dealmakers, rising stars, and profit drivers. These sessions offer you exposure to strategies that have worked and closed deals.

  • Learn how new models of B2B marketing get your message to your audience faster
  • Understand how to effectively target your marketing messages
  • Hear about the growing secondary market of partnerships and alliances
  • Learn how market consolidation affects your company’s brand
Time Session Title Description
11:30 AM - 12:30 PM Registration/Networking

Join us for an hour of networking, pick up your badge, and grab yourself some refreshments and snacks to get fueled up for a full day.

12:30 PM - 12:45 PM Welcome Remarks

InfleunceHR founder and conference chair George LaRocque opens up the 2014 spring conference and prepares attendees for what we have in store.

12:45 PM - 1:30 PM Keynote

Stay tuned for the announcement of our keynote speaker

1:30 PM - 2:00 PM Case Study: Taking Customer Advocacy and Success to the Next Level

One of the leading companies in HCM walks us through how they used customer advocacy, success, and net promoter scores to drive better marketing results.

2:00 PM - 2:15 PM Refreshment & Networking Break

Grab a snack, refill your coffee, and network with fellow attendees

2:15 PM - 3:00 PM Panel: Who is the Enterprise Learning Buyer in 2014?

Enterprise learning is a $2.5 billion industry that could more than triple by 2018. The Starr Conspiracy Intelligence Unit and Brandon Hall Group discuss the results and actionable insight from their research this year.

3:00 PM - 3:30 PM Marketing Automation: Which Vendors Come Out on Top?

Marketing automation is still hot but what has changed in the last year? We'll discuss some recent research, as well as get some real life takes on how organizations can get the most from their marketing automation systems.

3:30 PM - 3:45 PM Refreshment & Networking Break

Grab a snack, refill your coffee, and network with fellow attendees

3:45 PM - 4:30 PM Panel: How Emerging Companies and Products are Disrupting the HCM Sales & Marketing Status Quo

When we think of emerging companies in HCM, we usually think of product disruption. We'll talk with three startup CEOs about the way they crafted their sales and marketing strategy to disrupt product categories and drive results.

4:30 PM - 5:10 PM Unlocking the Secrets of the HR Buyer

What's on the mind of the HR buyer in 2014? Elaine Orler breaks down how HCM vendors can cut through the bad noise and lousy assumptions to understand what exactly is driving CHRO decisions.

5:10 PM - 5:30 PM Closing Remarks

George LaRocque captures the essence of the day with some closing remarks, along with some exciting announcements about the InfluenceHR event happening in October.

5:30 PM - 7:00 PM Networking Reception

Join us after InfluenceHR to eat, drink, network, and discuss the day's event

See the Spring 2013 agenda

See the Fall 2013 agenda


No fakers, just people telling you how they get it done.

For one day, we’re bringing you the business leaders who found the edge in their marketing.

Previous speakers include Mark Organ, Bret Starr, Steve Boese, Susan Strayer LaMotte, Josh Bersin, Mike Volpe, Madeline Laurano, and many others.


Our sponsors are experts themselves.

Each one of these sponsors has a secret to share, and for one day, they’re giving up the goods.


So you know where to find us.

Here’s what you need to know for this spring.

InfluenceHR Spring 2014 will take place at:

Hotel Nikko San Francisco
222 Mason St.
San Francisco, CA 94102

Reservation Details Coming Soon!


If you have questions about making a reservation for InfluenceHR or need to know how to find Hotel Nikko, please contact RedDog Events at 1-360-688-1163.


There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re ready to get you there.

The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before and that approach to marketing is dead.

TSCIU takes your business as personally as you do and we will challenge you to shift your perspective. Most important, we deliver marketing clarity so you can make decisions with confidence.